Customized patches can be a great tool to put into the marketing funnel for success. If you have not considered it yet now, re-think it. If you have reckoned to do this, you are on the right track to enhance your brand visibility. Custom patches showcase your logo and create a tangible connection with your target audience. They are useful for promoting new business for paid and unpaid giveaways. Just Imagine the impact of distributing them at events or as giveaways; you could significantly boost engagement.
But before you place an order for custom patches, let me help you explore the different related stuff and how each can serve your specific goals.
Let’s begin with understating custom patches.
Custom Patches
Many people underestimate the potential of fully customized patches in many ways. You might think they’re just decorative items but can be powerful branding tools. They allow you to convey your brand’s identity and values in a unique way. Specifically, if you launch a clothing line, they are a million times worth purchasing.
Placement/Versatility
Custom patches are versatile; you can attach them to clothing, bags, hats, or backpacks on ways to short trips. They are eye-catching in terms of glossy threading, shiny looks, and vibrant sizes. So, on the back of the jacket or hoodie, on the front of the sweatshirt, on the left breast of a letterman/varsity, or on the front of hats, custom patches are many places to put on daily.
Types of Patches for Promotions
You can choose from embroidered, chenille, woven, PVC, vegan, and printed patches, each offering unique advantages.
Embroidered patches: are classic and durable, perfect for adding a professional touch to uniforms or bags.
Chenille patches: are the most growing type, suitable for big designs on the front and back center of clothing.
Woven patches: provide finer details and a smoother finish, making them ideal for intricate designs on hats.
PVC patches: are flexible and waterproof, great for outdoor events or rugged applications for security and tactical.
Vegan patches: are animal-safe leather alternates. They give elite looks to denim and hats.
Printed patches: can either be dye-sublimated or stickers for peel-off. Sublimated are suitable for complex arts, while stickers are preferred for equipment, desks, laptops, and hard materials other than fabric.
Read my detailed blog on types of customized patches.
Designing Your Custom Patch
Creating a custom patch involves carefully considering your design elements to ensure they effectively represent your brand.
Colors
Start by choosing colors that align with your brand identity; vibrant hues can attract attention, while muted tones convey professionalism.
Shapes
select a shape that complements your logo or message. Circular and rectangular patches are popular, but don’t hesitate to think outside the box for a cut-to-edge or die-cut. Read my blog on choosing redundant or cut-out.
Simplify
I would recommend you focus on limited symbols that resonate with your audience. Keep text concise; a catchy slogan or your brand name works best.
Size
There are higher chances too small will be overlooked, while too large may seem overwhelming. Team Patches Mania recommends 3 inches for left breast and hats, while we suggest between 8 to 14 inches for the clothing’s front, center, or back. It actually depends on the garment size.
Backing
Backing options play a key role in applying patches for the end users. If you have a heat presser, buy iron-on backed patches and purchase no/plain backing for stitching. You can even consider a Velcro hook attachment if a loop pair is applied to the target place.
Strategies for Distribution
Effective distribution strategies are crucial for maximizing the impact of your custom patches. Start by identifying your target audience—understanding who they are will help you choose the best distribution methods.
Consider using events, such as trade shows or community fairs, to engage directly with potential customers. You might also partner with local businesses to co-brand and reach a wider audience.
Social media is another powerful tool; share images and stories about your patches to create buzz.
Don’t forget about mailing lists—send patches to loyal customers or influencers to generate excitement.
Whatever methods you choose, ensure that your patches are accessible and that your messaging aligns with your brand to create a lasting impression.
Measuring Success of Campaigns
After implementing your distribution strategies, it’s time to evaluate how well your campaigns performed. Start by analyzing key metrics like engagement rates, social media shares, and website traffic.
Look at how many patches you distributed compared to the responses you received. Did your brand visibility increase? Gather feedback from recipients to understand their perceptions and experiences with your patches.
Utilize surveys or social media polls to gauge interest and satisfaction. Track any sales spikes or increased inquiries related to the campaign timeframe, if possible.